hoff.mander

Lark IT

I worked very closely with Lark Information Technology. They’re super cool Star Wars nerds with an incredible passion for IT. While I was employed at Commerce Kitchen, I had the pleasure of rebranding Lark-IT, including a new logo, brand standards and a whole new web design.

In Colorado, the Lark is the state bird defined as: “A small ground-dwelling songbird, typically with brown streaky plumage, a crest, and elongated hind claws, and with a song that is delivered in flight.”

Hence the small bird head represented as the letter A.

However, lark is actually defined as: Something done for fun, especially something mischievous or daring; an amusing adventure or escapade. Which is the exact the direction I took both the Identity and UI/UX